Small business owners know that each moment of the day matters. There’s a lot to get done so they have to make the most of every second. They wake up early, work hard throughout the day and go to sleep late — always doing what they can to make the most of each moment.

For this campaign, we wanted to show how significant each moment is in the day of a small business is by creating a campaign highlighting how these moments do matter. And because PNC gives business owners the help they need, they can focus on what makes their business theirs.