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1/6
PNC Bank
TREAT TRUCK
& FESTIVAL
OF ACHIEVEMENT
Credits:
Senior Art Director & Designer: Art Boonklan
Copywriter: Randall Head
Illustrator: Hey!
ECDs: Joanne Scannello, Jeff Vinick
For PNC Bank, community outreach is one of the most important priorities when it comes to opening new accounts in newly expanded areas of their footprint. Especially when people in the community know little about PNC and what it stands for.
Why not elevate the experience that people have at these events? Let's create branded activities featuring the unique banking products and offer a more memorable experience that people will want to talk about. The goal is not only to build a relationship with a potential customer but also build buzzworthy brand affinity so that when people are ready to make the conversion, PNC will be on top of their minds.
Free Treat Zone Truck
This custom design referenced a retro ice cream truck. The simple and clean color blocking helps it stand out out amongst the crowded lot.
Treats Delivered
Instead of waiting for potential customers to come to us, our strategy was to bring PNC to places where the community are already, like this popular local food festival.
Local Flavor
We wanted to be locally-focused to show that we know the community. We sourced the most popular treats from local treat makers and named them with fun names relating back to PNC's products and services.
Friendly Faces
Custom designed aprons, tees, and hats pair for the brand ambassadors made the whole experience feel cohesive.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats generated even more foot traffic.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Conversation Starter
Handing out free treats may seem basic but it's an opportunity to start a casual conversation about banking.
Something for Everyone
The free treats we served were always well received by people of all ages.
Something for Everyone
The free treats we served were always well received by people of all ages.
Sharing Treats
The truck became a great backdrop for social media for everyone to share the location of the truck or just for fun.
Treat Yo Self
Had so much fun so decided to join in and help out.
Free Treat Zone Truck
This custom design referenced a retro ice cream truck. The simple and clean color blocking helps it stand out out amongst the crowded lot.
Treats Delivered
Instead of waiting for potential customers to come to us, our strategy was to bring PNC to places where the community are already, like this popular local food festival.
Local Flavor
We wanted to be locally-focused to show that we know the community. We sourced the most popular treats from local treat makers and named them with fun names relating back to PNC's products and services.
Friendly Faces
Custom designed aprons, tees, and hats pair for the brand ambassadors made the whole experience feel cohesive.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats generated even more foot traffic.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Conversation Starter
Handing out free treats may seem basic but it's an opportunity to start a casual conversation about banking.
Something for Everyone
The free treats we served were always well received by people of all ages.
Something for Everyone
The free treats we served were always well received by people of all ages.
Sharing Treats
The truck became a great backdrop for social media for everyone to share the location of the truck or just for fun.
Treat Yo Self
Had so much fun so decided to join in and help out.
Free Treat Zone Truck
This custom design referenced a retro ice cream truck. The simple and clean color blocking helps it stand out out amongst the crowded lot.
Treats Delivered
Instead of waiting for potential customers to come to us, our strategy was to bring PNC to places where the community are already, like this popular local food festival.
Local Flavor
We wanted to be locally-focused to show that we know the community. We sourced the most popular treats from local treat makers and named them with fun names relating back to PNC's products and services.
Friendly Faces
Custom designed aprons, tees, and hats pair for the brand ambassadors made the whole experience feel cohesive.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats generated even more foot traffic.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Free Treats for All
On one of the hottest days of the year, it was hard to keep up with demand. Word-of-mouth about our cool treats kept people coming.
Conversation Starter
Handing out free treats may seem basic but it's an opportunity to start a casual conversation about banking.
Something for Everyone
The free treats we served were always well received by people of all ages.
Something for Everyone
The free treats we served were always well received by people of all ages.
Sharing Treats
The truck became a great backdrop for social media for everyone to share the location of the truck or just for fun.
Treat Yo Self
Had so much fun so decided to join in and help out.
Homeowner Challenge
The most unique game of the bunch, this relay relates back to the many things that come with being a homeowner.
Two Can Play
This game challenges two people to go head to head to see who's faster in accomplishing home tasks.
Elbow Grease
Using some fittings, players have to put the pipes together as fast as they can to move on to the next task.
Light it Up
Now your home's lights went out! Your next task is to change out 5 light bulbs as fast as you can.
Safety First
We made sure to use unbreakable LED lights just in case someone has slippery fingers.
Finders Keepers
The next task has you rummaging through an drawer full of junk — which I know everyone has one.
Bless This Mess
We had a field day at the local dollar store filling these drawers with "junk".
Open Sesame
The key opens a lock box. Who knows what's in it.
That Was Easy
Inside the box is a buzzer that screams out to be pressed. The loud horn goes to announce the winner of the challenge.
Bragging Rights
That's what you get when you've beaten your neighbor.
Cameo
Since I came up with the game, I had to get into the action too!
Credit Card Rewards Toss Up
Based on the classic basketball arcade machine, we related making the basket with getting rewards for making purchases on your PNC credit card.
Getting Rewarded
The higher you score, the more tickets you get to redeem for prizes at the schwag booth.
Head-to-Head
Hooking up two machines together made it a little more compeititive.
Pickup Game
Because this game is so familiar to anyone that's gone to any arcade before, it was easy to pick up and play.
Calendar Matchup
This simple matching game is based on a PNC product that highlights what the upcoming transactions are so you can better track your expenses.
Seeing Double
People call out the dates and that tile is flipped over. You get a point for the right pair. If not, the tiles are turned back around.
A New Game Everytime
The titles were made magnetic and can be moved and rearranged after every game.
Everyone's a Winner
It was satisfying to see people of any age enjoy making matches. It may be simple but everyone loves a win.
Spending Zone Drop
Based on the banking product of the same name, players must attempt to drop their spending puck into a matching category.
Take a Chance
Based on the classic Plinko game, the little pegs stop the puck from going straight down. It's really a luck of the draw.
Drop It Like It's Hot
Even if you dropped it from the same place, the puck might not travel the same path as before.
Drop It Like It's Hot
Even if you dropped it from the same place, the puck might not travel the same path as before.
Homeowner Challenge
The most unique game of the bunch, this relay relates back to the many things that come with being a homeowner.
Two Can Play
This game challenges two people to go head to head to see who's faster in accomplishing home tasks.
Elbow Grease
Using some fittings, players have to put the pipes together as fast as they can to move on to the next task.
Light it Up
Now your home's lights went out! Your next task is to change out 5 light bulbs as fast as you can.
Safety First
We made sure to use unbreakable LED lights just in case someone has slippery fingers.
Finders Keepers
The next task has you rummaging through an drawer full of junk — which I know everyone has one.
Bless This Mess
We had a field day at the local dollar store filling these drawers with "junk".
Open Sesame
The key opens a lock box. Who knows what's in it.
That Was Easy
Inside the box is a buzzer that screams out to be pressed. The loud horn goes to announce the winner of the challenge.
Bragging Rights
That's what you get when you've beaten your neighbor.
Cameo
Since I came up with the game, I had to get into the action too!
Credit Card Rewards Toss Up
Based on the classic basketball arcade machine, we related making the basket with getting rewards for making purchases on your PNC credit card.
Getting Rewarded
The higher you score, the more tickets you get to redeem for prizes at the schwag booth.
Head-to-Head
Hooking up two machines together made it a little more compeititive.
Pickup Game
Because this game is so familiar to anyone that's gone to any arcade before, it was easy to pick up and play.
Calendar Matchup
This simple matching game is based on a PNC product that highlights what the upcoming transactions are so you can better track your expenses.
Seeing Double
People call out the dates and that tile is flipped over. You get a point for the right pair. If not, the tiles are turned back around.
A New Game Everytime
The titles were made magnetic and can be moved and rearranged after every game.
Everyone's a Winner
It was satisfying to see people of any age enjoy making matches. It may be simple but everyone loves a win.
Spending Zone Drop
Based on the banking product of the same name, players must attempt to drop their spending puck into a matching category.
Take a Chance
Based on the classic Plinko game, the little pegs stop the puck from going straight down. It's really a luck of the draw.
Drop It Like It's Hot
Even if you dropped it from the same place, the puck might not travel the same path as before.
Drop It Like It's Hot
Even if you dropped it from the same place, the puck might not travel the same path as before.
“We reimagined the entire acquisition program to build a more unforgettable experience from one encounter to the next.”
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